Marketing Genius Formula by Bobby Terry Jr
Ladies and gentlemen,
Imagine this: You’re at a packed conference, the air electric with anticipation. The spotlight hits the stage, and Dan Lok steps forward, his commanding voice slicing through the buzz of the crowd.
He begins:
"You see, there are two kinds of business owners in this room: the ones selling products and the ones selling services. And the truth is, most of you think your worlds are completely different."
He pauses, looking directly at the audience.
"Product owners, you chase scale, visibility, and mass appeal. You’re always asking: How do I sell more units? How do I stand out on a crowded shelf? You obsess over ad copy, price points, and influencer collaborations."
The crowd of product-based entrepreneurs nods, their pens racing across notebooks.
"But service providers," Dan continues, turning to another section of the room, "your world feels more personal, doesn’t it? You think about trust, relationships, and expertise. You’re not selling something people can hold in their hands. You’re selling transformation. And because of that, you spend more time educating, nurturing, and building credibility."
The service-based owners lean forward, captivated.
Then Dan leans on the podium, a sly smile spreading across his face.
"Here’s the secret you don’t realize: You’re both wrong."
The room falls silent.
"You see, the true marketing genius isn’t the product seller or the service provider. It’s the business owner who understands how to take the best of both worlds and create unstoppable momentum."
The Merge
Dan takes a marker and writes three words on the whiteboard behind him: Emotion. Trust. Scale.
"Product-based businesses, learn from the service pros. You need trust and emotional connection to win loyalty. People don’t just buy your product—they buy why you sell it, how it makes them feel, and the story it tells."
The product entrepreneurs nod, realizing that emotional branding could be the edge they’ve been missing.
"And service providers," he says, "take a page from the product playbook. You can’t rely solely on relationships. You need systems that scale, offers that convert fast, and campaigns that grab attention without spending months nurturing every lead. Your time is too valuable for that."
The Genius Formula
Dan finishes with his signature move—a dramatic pause followed by a mic-drop line:
"Emotion builds the connection. Trust earns the sale. Scale keeps you in the game. If you master all three, you don’t just market—you dominate."
The crowd erupts in applause.
Your Action Plan
So, are you ready to merge the worlds of product and service marketing into your own genius formula? Start here:
Build Emotion: Craft stories and visuals that resonate with your audience on a personal level.
Establish Trust: Use testimonials, case studies, and reviews to prove your worth.
Embrace Scale: Automate, optimize, and create systems that grow with your business.
Let’s bridge the gap and redefine your strategy together.
👉 Ready to dominate? Click Here
